In another strategic move by Zomato to be the Google for food. The company has launched a separate app Zomato Order. The hyper growth of the company made it inevitable for it to enter into food delivery. Three months back, Zomato was all set to deliver food to its customers, as the company announced its plans to invest $50 Mn for the launch of food delivery business.It became apparent after a point and the company is now all set to go out in full swing. The app has been separated from the main app a month after it launched its online food delivery system in Delhi.
On this move Zomato stated three major reasons which are as follows:-
1. More Focus means less clutter leading to a better UX
Separating a feature from an app and releasing it as a standalone app has a benefit of it not being neglected. Also, having separate apps declutter the main app as making the app filled with tons of options can be cumbersome for the user to navigate through.
2. Independent release cycles mean fewer updates
While finding a place to eat using zomato and using to order online are fundamentally two different things and having different apps mean there is no need to coincide release date to update the app.