The latest feature is live on the Zomato app and will be rolled out to all customers in a phased manner, as per Zomato cofounder Deepinder Goyal
Meanwhile, Swiggy said that it debuted a similar feature a “few” days ago, adding that group ordering accounted for 6% of all orders on the first weekend of the launch
In the past few months, Zomato has launched a slew of new features including all-electric large order fleet, a ‘Pure Veg’ fleet, last-mile delivery for office goers inside corporate parks, among others
Following Swiggy’s suit, foodtech major Zomato has also rolled out a new feature for its users to place orders in groups.
Zomato cofounder Deepinder Goyal took to X to announce the launch of the new feature, ‘Group Ordering’.