After Swiggy, Zomato Rolls Out Feature To Place Orders In Groups

SUMMARY

The latest feature is live on the Zomato app and will be rolled out to all customers in a phased manner, as per Zomato cofounder Deepinder Goyal

Meanwhile, Swiggy said that it debuted a similar feature a “few” days ago, adding that group ordering accounted for 6% of all orders on the first weekend of the launch

In the past few months, Zomato has launched a slew of new features including all-electric large order fleet, a ‘Pure Veg’ fleet, last-mile delivery for office goers inside corporate parks, among others

Following Swiggy’s suit, foodtech major Zomato has also rolled out a new feature for its users to place orders in groups.

Zomato cofounder Deepinder Goyal took to X to announce the launch of the new feature, ‘Group Ordering’.

“Exciting new weekend update: Group Ordering is now on Zomato! You can now share a link with your friends, and everyone can add to the cart seamlessly, making ordering together faster and easier,” Goyal said.

The latest feature is live on the Zomato app and will be rolled out to all customers in a phased manner, as per Goyal.

This comes a “few days” after Swiggy debuted a similar “group ordering” feature on its app. In a LinkedIn post on August 17, Swiggy said that the new offering accounted for 6% of all orders clocked by the foodtech company during the first weekend of the release.

“Group Ordering on #Swiggy went live a few days ago and we saw 6% of all orders on the first weekend of release being made via the feature,” the post said.

The Sriharsha Majety-led company also said that the average order value via group ordering feature was 3.7X of its “usual” orders.

The latest feature comes at a time when Zomato has been diversifying its offerings and has launched several pilot programmes, including an all-electric large order fleet, a ‘Pure Veg’ fleet, last-mile delivery for office goers inside corporate parks, as well as priority deliveries in parts of Bengaluru and Mumbai.

Just last month, the food delivery giant launched a feature that enables customers to remove their past orders from the app’s history.

Zomato is also rolling out a new app called ‘District’ for its going-out business. The app will allow customers to discover and book restaurants as well as book tickets for movies, sports, live performances, among others.

Earlier this month, Zomato unveiled a feature enabling cash payments for orders, with an option to instantly credit the balance to users’ Zomato Money account for future use.

Zomato posted a consolidated net profit of INR 253 Cr in the June quarter (Q1) of the financial year (2024-25).

Meanwhile, competitor Swiggy is likely to list on the bourses later this year in a $1.2 Bn initial public offering (IPO). As per its regulatory filings, Swiggy’s public issue will comprise fresh issuance of shares worth about $449 Mn and an offer-for-sale component of nearly $799 Mn.

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