Zomato Rolls Out Free Platform To Enable Restaurants Make Data-Driven Decisions

SUMMARY

Zomato Food Trends offers multiple layers of data, highlighting metrics such as demand and supply gaps, price distribution and demand trends

Restaurant partners can use the free of cost platform to make data-driven decisions and customise their strategies

The foodtech giant is bringing many innovations on its platform after it saw the gross order value of its food delivery business shrink about 1% to INR 6,569 Cr in the March quarter

Foodtech giant Zomato has introduced ‘Zomato Food Trends’ to help restaurant partners make data-driven decisions.

Zomato Food Trends is a free of cost open platform accessible to the general public. The platform helps in providing insights by analysing data from transactions across India. Restaurant partners can use these insights to customise their strategies and make data-driven decisions, Zomato said in a statement.

The platform offers multiple layers of data, highlighting metrics such as demand and supply gaps, price distribution and demand trends for different cuisines, and demand-supply comparison for food items.

“We strive to be a trusted partner to everyone, providing a level playing field, particularly for smaller restaurants, to help them flourish in this dynamic and competitive market. That’s why we have made Zomato Food Trends accessible not only to all our listed restaurant partners but also to the general public, free of charge. We firmly believe that anyone who dreams of starting and scaling a restaurant business should have the opportunity to do so,” the company said in a blog.

The foodtech giant is bringing many innovations on its platform after it saw the gross order value of its food delivery business shrink about 1% to INR 6,569 Cr in the March quarter due to an industry-wide slowdown and its exit from 225 cities in the previous quarter.

Zomato has also floated a major app update. The updated version of the Zomato app allows users to create multiple carts at the same time. Earlier, users could add items from only one restaurant at a time.

With this latest app update, Zomato users can now build carts from up to four restaurants. Users can come back and complete orders from the remaining carts after checking out from one cart.

Zomato’s net loss narrowed 48% year-on-year (YoY) to INR 187.6 Cr in the March quarter of the financial year 2022-23 (FY23). The Deepinder Goyal-led startup had reported a net loss of INR 359.7 Cr in Q4 FY22. It posted an operating revenue of INR 2,056 Cr, which jumped over 70% from INR 1,211.8 Cr reported in the last year’s quarter.