Zomato Launches Gold For Delivery; Restaurant Body Protests Strongly

Zomato Launches Gold For Delivery; Restaurant Body Protests Strongly

SUMMARY

Zomato Gold is an exclusive dining-out membership programme

For Gold on Delivery, the company has added another 13000 restaurants

Zomato had altered terms of Gold membership for dining out last week

Gurugram-headquartered foodtech unicorn Zomato, though, was embroiled in a major conflict with restaurants and associations over the last month, refuses to let it hamper its growth. To keep the business up and running, the company has expanded its Gold offering to its food delivery options.

Launched in 2017, Zomato Gold is an exclusive dining-out membership programme with a monthly or yearly subscription plan. Members can avail complimentary meals and drinks at select restaurants across cities. Zomato claims to have well over 1.1 Mn members and over 6000 restaurant partners.

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