Just before the year end, Zomato has got itself into a public outrage over its new marketing campaign. The food tech startup recently placed an outdoor banner ad, depicting letters (BC., MC.) that are short for expletives in the Hindi language.
While the Zomato version of BC. (Butter Chicken) and MC. (mac’ n cheese) did incite people but in a wrong manner. Some called it a sexist attempt; while others termed it as shameful, cheap and crass.
After this outdoor ad creative got viral and suffered heavy troll on social media, Zomato apologised and is now working on putting it off from the streets. The creatives had been deployed in multiple cities, including in Delhi, Mumbai, Bengaluru, and Kolkata, among others.
As stated by Zomato co-founder Pankaj Chaddah, “Hey, while we didn’t mean to, we can see why it can be offensive to people, and we apologize for it. We will take this ad down with immediate effect.”