Zomato Looks To Mid-Tier Towns For Growth, To Hire 5,000 Delivery Partners

SUMMARY

To expand to towns like Puducherry, Jamshedpur, Ambala, and Haridwar

Food delivery accounts for 65% of Zomato’s revenue

Zomato Gold expanded to Manila and Jakarta

Homegrown foodtech unicorn Zomato has announced its plans to launch its online ordering and food delivery services in 30 more cities over the next week. The new cities include Puducherry, Jamshedpur, Ambala, Meerut, Haridwar, Bhavnagar, Ujjain, and Puri among others.

To support its geographical expansion, Zomato is also looking to hire nearly 5,000 delivery partners in these cities.

Mohit Gupta, CEO of Food Delivery at Zomato “We have been surprised by the demand in Tier 2 and Tier 3 cities and are therefore gung-ho on serving every last customer, in the smallest of towns in India”.

The foodtech unicorn also expanded its premium subscription program, Zomato Gold, in Manila and Jakarta earlier this month. Further, Zomato’s HyperPure, which is responsible for supplying ingredients to restaurants is also set to open a new store in Delhi/NCR soon.

Zomato, which was founded in 2008 by Deepinder Goyal and Pankaj Chaddah, is now present across 93 cities and has 75K restaurants listed under its platform.

The company, which recently raised a funding of $210 Mn from Alipay Singapore Holdings Pte Ltd, has recorded a total revenue of $67.12 Mn (INR 485 Cr) in FY18. This is a 21.4% increase from $55.26 Mn (INR 399.3 Cr) in FY17. The company said that the food delivery business contributes about 65% of the overall revenue of the company.

Recently, it also said that it had recorded 21 Mn monthly online food orders in India, and nearly 2 Mn orders over the phone as of September.

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