Zomato Halts Blinkit Integration, Shifts Focus On Building Super Brands

Zomato Halts Blinkit Integration, Shifts Focus On Building Super Brands

SUMMARY

In India, super apps haven't proven as successful as they have in China and Indians lean towards super brands, Deepinder Goyal, has conveyed to the top management

Zomato's strategy is evident in its decision to maintain a distinct separation between its food delivery platform and Blinkit

Since Zomato acquired Blinkit, there has been anticipation of merging two apps into one platform

Foodtech giant Zomato has reportedly decided to stall the integration of its quick commerce arm Blinkit to focus on building super brands.

The decision rolls up to a message that Zomato’s founder and chief executive officer Deepinder Goyal passed on to the company’s top management: focus on building “super brands”, and not “super apps”, ET reported.

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