Can Zomato Gold Help It Reclaim Market Share From Swiggy?

Can Zomato Gold Help It Reclaim Market Share From Swiggy?

SUMMARY

For the December 2022 quarter, the food delivery market share mix stood at 54% for Zomato and 46% for Swiggy

HSBC projected that the Gurugram-based Zomato will cinch a 57% market share in FY24

As the execution bias swings in favour of profitability, industry dynamics will be more conducive for Zomato: HSBC Research

Food delivery major Zomato has started reclaiming market share from its arch-rival Swiggy since the relaunch of its loyalty programme, Zomato Gold, in January, as per an HSBC Global Research report.

The listed foodtech giant relaunched Zomato Gold in January this year, after it discontinued its subscription programme, Zomato Pro, last year. New users can still access a quarter of Zomato Gold for between INR 149 to INR 249, a major discount on the actual INR 999 quarterly fee.

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