ZEPIC Raises $2.1 Mn To Help Marketers Increase Their Customer Engagement

SUMMARY

The round saw participation from VC firm Neon Fund, along with a clutch of angel investors working in senior roles at Apple and Freshworks among others

ZEPIC plans to use the fresh funds to solidify its AI offerings and increase its market outreach in the US and other geographies

Founded in 2023, ZEPIC helps marketers increase their customer engagement through hyper-personalisation

SaaS-based customer experience startup ZEPIC has raised pre-seed funding of $2.1 Mn (INR 17.5 Cr) from Neon Fund, along with angel investors working in senior roles at Apple, Chargebee, Freshworks, Microsoft and Zoho.

Neon Fund infused $500K in the round, the startup said in a statement.

ZEPIC plans to use the fresh funds to solidify its AI offerings and increase its market outreach in the US and other geographies.

Cofounded in 2023 by Naveen Venkatesan, Bharathi Kannan Ravikumar, Sunil Kumar and Sreelesh Pillai, Delaware and Chennai-based ZEPIC helps marketers increase their customer engagement through hyper-personalisation.

With the ability to ingest and model any business and customer data, ZEPIC’s no-code platform enables businesses to launch customised campaigns based on individual customer preferences and behaviours.

With the funding, ZEPIC has also launched a unified customer experience platform that will allow businesses to hyper-personalise their marketing to attract more customers.

“ZEPIC is fundamentally designed and built on customer records … With all browsers blocking third- party cookies, ZEPIC helps businesses prioritise first-party data collection through its intelligent visitor tracking, identity resolution and progressive customer profile enrichment,” Venkatesan said.

ZEPIC’s platform enables businesses to structure and organise different types of data, such as product inventory, customer reviews and order fulfilment.

“Our core mission is to empower businesses to personalise communications. To personalize, and in real-time, businesses need to respect and make easily available business and customer data,” Pillai said.

ZEPIC’s operations span across categories like marketing automation, customer data platforms, customer experience management, and CRM.

Its competitors include global players like Microsoft Dynamics 365 Customer Insights, Klaviyo, and Salesforce Marketing Cloud among others. In India, it competes against Bengaluru-based customer engagement platform Moengage.

As per GlobeNewswire, Market intelligence and consulting services provider Accumen Research and Consulting projected that the global marketing automation market is expected to reach $12,178 Bn by 2030.