Timing really is nearly everything. And what it isn’t, circumstance makes up for. – Steven Van Zandt
While Arvind Parthiban knew that he always wanted to do something of his own, he also knew that it would not be before he gained enough experience. But while working at Zoho – an online office suite and SaaS application for businesses, where he was involved with marketing for IT servers, the opportunity to take up a bigger challenge materialised on its own. He came across the challenge of finding the right marketing automation solution and sensed the need of an optimisation tool which fulfilled the requirements of all sizes of businesses and not just the big few.
While the market did have many optimisation players, all of them were either providing A/B testing or heat maps or funnel analysis. So businesses had to use multiple software products rather than using one single provider. It was this problem that Arvind Parthiban, along with his ex-Zoho buddies Naveen Venkat and Santosh Kumar, decided to solve by developing Zarget (earlier Osmnez), a SaaS-based conversion rate optimization company, in 2015.
Today, the Chennai-based firm of 25 employees has raised $1.5 Mn in seed funding from Accel Partners, Matrix Partners, and angel investors such as Girish Mathrubootham, CEO of Freshdesk.
Says Arvind, “Zarget represents an evolutionary leap in terms of how companies can optimise conversions and see deeper into site performance. Consider the slow advances in our industry compared to the music industry, which moved quickly from records to CDs on to iPods and streaming. Our Chrome plugin is the next step and represents the future of site optimization as we’ve made it seamless and more efficient through the combination of several feature sets. We anticipate fast adoption as the need and budgeting for conversion rate optimization increases globally. And ecommerce and SaaS firms will immediately realize the benefits of a single tool for real-time heat mapping combined with A/B and funnel testing.”
How it works
Zarget’s proposition is simple. If you are a business looking to increase call conversion on your website, Zarget gives you the stats and analytics to help you influence buying behaviour of your website visitors positively. The first tool to optimise beyond login pages, Zarget is ideal for improving checkout pages and various SaaS website tools without any of the related security vulnerabilities.