YouTube has launched its first ever pop-up space in Hyderabad to support the community of video content creators in India. The company confirmed the development via a recent tweet. It plans to conduct a total of 45 pop-up spaces in 21 markets this year, as shared in an ET report.
A term heard mainly in the retail space, pop-up space implies the temporary use of physical space to create a long-term, lasting impression with potential customers. The pop-space has been set up at Ramoji Film city from October 5-7.
The initiative has been built around the concept of “Learn,” “Connect” and “Create” model of permanent YouTube Spaces, which is a dedicated building for video content creators to produce their content. So far, YouTube spaces are available only in 10 locations worldwide including Mumbai. In the Mumbai YouTube space, since its launch in 2015, over 7500 creators have visited the Space and produced over 500 videos that have generated 100 Mn views.
“The pop-up format is an investment focused on the development and growth of content creators across the country. India has a dynamic content creator ecosystem and we are excited to bring the benefits of YouTube Space to creators in emerging creative talent hubs like Hyderabad through a pop up format which is the first-ever in the country,” said Lance Podell, Global head of YouTube Spaces to ET.
A snapshot from Mumbai YouTube Space located at the Whistling Woods campus