SUMMARY
OnePlus and Taj Hotel are the new entrants in the list
WhatsApp and Swiggy have witnessed a decline
Similar analyses were conducted in 38 markets across the globe
British Internet-based market research group, YouGov, is finally out with its list of top 10 brands of 2019 across the world and the Internet search giant Google has topped the Indian list. The new lists also had some new entrants like mobile maker OnePlus and Taj hotels & Palaces are some new entrants in the Indian list.
The research group has analysed over 38 markets in the new report, announcing a separate result for each of these markets. Out of these 38 reports, Google has been amongst the top 10 brands in 11 markets. In the India ranking Google was followed by OnePlus and MakeMyTrip, which stood at the second and third place.
Due to all the controversies like traceability court case, Pegasus spyware and a few other privacy breaches, WhatsApp slipped to the fourth spot from the previous third in India. The instant messaging app was followed by US-based ecommerce giant Amazon and video streaming platform YouTube. However, WhatsApp has made it to Top 10 brands in over 10 countries
YouGov BrandIndex Lists Top 10 Brands In India:
- OnePlus
- MakeMyTrip
- Amazon
- YouTube
- Taj Hotel and Palaces
- Swiggy
- Marriott
- Airbnb
Taj Hotel and Palaces was the seventh most recommended brand, followed by food aggregator Swiggy, hotel chain Marriott and traveltech company Airbnb. Airbnb dropped by six points from rank four to rank ten.
Even MakeMyTrip and Swiggy have noticed a decline this year, which can be attributed to the controversies marred this year. On one hand, Swiggy was facing backlash from restaurant partners for its high commissions, deep discounting and predatory practices, while on the other, MakeMyTrip was struggling with similar accusations by the hoteliers in India.
YouTube also missed its previous spot by one rank but was able to be among the top ten in seven markets. Amazon is the only brand that has noticed a three-step rise.
The YouGov BrandIndex list also included the most improved brands:
- Bajaj Allianz Life with 11.2 points
- Tata AIA Life Insurance with 9.1 points
- SBI Life Insurance with 8.4 points
- ICICI Prudential Life Insurance with 7.7 points
- HDFC Life Insurance with 6.8 points
- Aditya Birla Capital Life Insurance with 6.6 points
- Reliance Nippon Life Insurance with 5.6 points
- Line with 4.8 points
- Bing with 4.4 points
- Punjab National Bank with 4.1 points
The YouGov BrandIndex holds surveys to get an idea about brands users prefer and recommend to other users. The company had screened around 250 brands in India for its “net recommend score”. The recommendation of the current or previous brand users will be taken into consideration and the vote should be cast between November 1, 2018, and October 31, 2019.
