Wonderland Foods Raises INR 140 Cr To Boost Healthy Snacking Play

Healthy snacking brand Wonderland Foods has raised INR 140 Cr (about $16 Mn) in its maiden institutional funding round co-led by Asha Ventures and British International Investment (BII).

The startup said it will use the fresh capital to launch new products, expand distribution across channels, and set up a green processing facility.

It added that the new facility will help enhance its supply chain efficiency, improve quality control, and reduce carbon footprint through sustainable manufacturing practices.

“We’re proud to partner with the Government of Uttar Pradesh to set up a INR 250 Cr greenfield nuts and dry fruits processing unit at Greater Noida, which will create employment opportunities for over 1,000 women and strengthen India’s food processing ecosystem,” Wonderland Foods’ cofounders Rakesh Gupta and Anubhav Gupta in a joint statement.

Founded in 2014, Wonderland Foods offers a range of healthy snacks, including nuts, seeds, berries, dried fruits, and dates. Its products are available across Amazon, Flipkart, Blinkit, Zepto, and offline retail stores.

In the healthy snacking space, the brand competes with Farmley, Happilo, Nutraj, True Elements, Snackible, and Inavya, among others.

India’s healthy snacking segment has witnessed a sharp rise in consumer demand in recent years, driven by greater health awareness and a shift toward natural, protein-rich, and low-sugar foods.

Investors are increasingly backing players in this space. Earlier in 2025, Farmley raised $40 Mn (INR 338.8 Cr) in a Series C round led by L Catterton, while Eat Better raised INR 17 Cr in Pre-Series A funding and Let’s Try secured $2.5 Mn.