Wishlink Raises $7 Mn To Help Social Media Creators Grow Brand Engagement

Creator-based commerce startup Wishlink has secured a Series A funding of $7 Mn (around INR 58 Cr) from its existing investor Elevation Capital, along with participation from Fundamentum. 

Wishlink’s latest funding round comes after over one year when it raised $3 Mn in a seed funding round from Elevation Capital and a clutch of angel investors, including, Meesho’s Vidit Aatrey, ShareChat’s Ankush Sachdeva, Mamaearth’s Ghazal Alagh, Bombay Shaving Company’s Shantanu Deshpande and Treebo’s Rahul Chaudhary among others. 

The startup is also backed by content creators Masoom Minawala and Biswa Kalyan Rath.

Wishlink was founded by Chandan Yadav, Shaurya Gupta and Divyansh Ameta. It offers the social media creators to collaborate with the brands of their choices through personalised links where they can tag products with their social media posts, create curated collections of their favourite products – and make it easy for their community to shop.

It has created a full-stack tech platform helping creators with customer acquisition and sales by driving creators’ audience from social media to brand websites. The startup’s tech platform integrated with partnerships with brands gives full creative freedom to content creators to showcase their favourite brands to their community of viewers. 

Back in 2022, Wishlink claimed to be working with brands including H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, G.O.A.T Labs and ecommerce platforms, including, Amazon, Flipkart and AJIO.