Will UPI Payments Help Boost Google Play Store Revenue From Android Users In India?

Will UPI Payments Help Boost Google Play Store Revenue From Android Users In India?

SUMMARY

Google finally lets Indian users buy paid apps and games without a credit or debit card

Play Store revenue is nearly half of what Apple earns from its App Store

Google Pay had the second-highest share of UPI transactions in July and August

Google Pay is turning out to be one of Google’s most successful offerings in India. The payments platform has been near the top of the list of UPI payment apps and Google has added another layer to boost UPI transactions for its services in India.

The tech giant has added the UPI option for making payments on the Google Play Store, which means that customers can download and install paid apps and games without a credit or debit card or internet banking account. The UPI facility will also be available for in-app purchases on Android devices. Besides apps and games, the Play Store also sells movies, books and music, for which users can pay using UPI.

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