Exclusive: Delhi Based Wigzo Raises $500K To Challenge The Marketing Automation Status Quo

Delhi-based enterprise marketing automation suite, Wigzo, has raised $500K (INR 3 Cr.) in Pre-Series A round led by Aarin Capital Partners and chairman of Manipal Global Education, TV Mohandas Pai.

The round also saw participation from AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (CEO & co-founder of TrulyMadly & MakeMyTrip), Kunal Khattar (‎serial entrepreneur and angel investor), Akshay Garg (Co-founder, Komli Media) and ah! Ventures.

Wigzo was founded by Umair Mohammed, Himanshu Kaushik, Shamail Tayyab and Vikrant Khushu in 2013.

The portal is trying to solve a major issue of seamless data management, utilising it to send intelligent communication across web and in App.

Speaking on the development, Umair Mohammed, CEO at Wigzo said, “Larger organisations have built excellent engagement channels with their subscribers using a Data-driven Approach. We want to take the same capabilities to all online businesses, irrespective of their size and scale, and allow them to leverage our machine learning capabilities and Predictive Technology to Hyper Personalise to each individual user.”

Wigzo enables a brand to understand and communicate with its customers on a one-on-one basis. It creates personalised real-time content, based on context and usage patterns of the user, across all customer touch points from a single, integrated digital marketing platform, without changing the service providers.

In a layman’s term, Wigzo empowers brands to send marketing content that people want by providing omni-channel personalisation for engaging customer experiences.

• It leverages Big Data Technology to bring relevance to the customer data; and empower it with predictive insights and intelligence to communicate the relevant and the right message to the customers.

• It utilises Contextual Marketing based on SoLoMo – Social, Location and Mobile, to provide real time content in the emails or push notifications for marketers.

• It syncs Prediction Technology and Algorithmic Merchandising to generate content-based on customers’ browsing data, app behaviour, purchase behaviour and search behaviour.

As per Wigzo, its customers have witnessed 3X customer engagement via multiple channels, 34% increase in revenues, 23% increase in click through rate (CTR) and 11% increase in average order value (AOV).

In the entire Asia Pacific, it is the only company that combines ‘Predictive Insights’ with ‘Personalisation’ to enhance the brand’s ability to convert its customer centric data into customised messages. Other players in this space include Boomtrain (raised $12 Mn in funding recently) and Kahuna (raised $45 Mn in funding in August, 2015).

Wigzo will utilise the raised capital in its team expansion and to build out its delivery channels – including mobile, email and web.

Pranav Pai, who invested on behalf of Mohandas Pai, said, “As enterprises and brands compete in the new mobile economy, their ability to engage and retain their customers across multiple channels will help them differentiate their offerings in their respective categories. Re-engaging your customers effectively builds brand recall and loyalty, and multi-channel strategies that utilise real-time analytics will be the most efficient mechanism. We are excited about working with Wigzo as we see tremendous potential for an Indian company to work with brands and drive them to rise above the plateau of standard customer retargeting and engagement strategies.”

Wigzo had earlier raised $100K in seed funding led by Nikunj Jain, Outbox ventures and Ritesh Malik.