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Chhabria said that the startup’s FY25 revenue would be 95% higher than its revenue of INR 72 Cr in the previous fiscal year
The D2C nutraceutical brand will achieve EBITDA profitability in the ongoing January-March quarter of 2025 on the back of cost optimisation
Loss is expected to remain flat at around INR 31.8 Cr in FY25 as against INR 31.6 Cr in the previous fiscal year
D2C nutraceutical brand Wellbeing Nutrition
is on track to close the ongoing financial year 2024-25 (FY25) with a revenue of INR 140 Cr, its cofounder Avnish Chhabria said.
This would mark nearly a 95% increase from the INR 71.96 Cr revenue the startup reported in FY24. It clocked a 68.7% year-on-year increase in its revenue in FY24.
Talking to Inc42, Chhabria attributed the surge in revenue in FY25 to the startup expanding its product offerings and geographical presence. Over the past year, Wellbeing Nutrition entered a number of new markets, including the Gulf Cooperation Council (GCC), the US, and Europe, while also foraying into new product categories such as whey protein.
“We are witnessing a 200% month-on-month growth in whey protein,” the cofounder said.
Founded in 2019 by Chhabria and Saurabh Kapoor, Wellbeing Nutrition sells vitamins and mineral supplements through its website and retail outlets.
Chhabria said that Wellbeing Nutrition will achieve EBITDA profitability in the ongoing January-March quarter of 2025 on the back of cost optimisation. He said that the startup will end FY25 with a total expenditure of INR 78-80 Cr as against INR 104 Cr in FY24.
“Due to strong retention and better conversion on advertisements, our optimisation efforts have kicked in, leading us to achieve cash breakeven in the March quarter,” he said.
The cofounder said that the startup’s return on advertisement spend (ROAS) improved to $3.5 to $4 in FY25 from $2.5 in the previous year, while its retention rate nearly doubled to 43% from 22% in FY24.
Meanwhile, net loss is expected to remain flat at around INR 31.8 Cr in FY25 as against INR 31.6 Cr in the previous fiscal year.
Wellbeing Nutrition has raised a total funding of over $12 Mn till date. It last raised $10 Mn (INR 85 Cr) in Series B funding round, led by Hindustan Unilever Limited (HUL) and Fireside Ventures. Both investors joined the company’s board, with HUL acquiring a 19.8% stake. It also counts celebrities like actress Rakul Preet and Mira Kapoor among its backers.
The startup competes with the likes of Oziva, Gynoveda, Amway, Cureveda, and Auric, as well as D2C nutrition startups such as Power Gummies and Fast&Up.
