VMX is a platform that will bring Advertisers and Publishers (AdvertIshers) close to benefit each other. This platform can be integrated with the publishers’ web page to earn commissions for referral sales. Publishers can embed Monetization Widgets and host their own Affiliate Stores by handpicking products/brands that they wish to advertise.
Rohan Dighe, Founder & CEO of Pune based startup ViralMint, said, “The Affiliate Marketing industry in India is still at a very nascent stage. Globally, affiliates drive sales up to 25% Vis-à-vis 8-10% in India. With our existing products we have been successfully helping Advertisers measure campaigns and engage their customers. The launch of ViralMint Xchange will further strengthen our offerings and introduce the element of monetization which will help publishers and advertisers maximize their revenues within minutes.”
Working on “crowd” sourced method of marketing VMX is foreseeing ecommerce industry as the moderator. The network platform will enhance the definition of brand management through maximizing product visibility with the low cost and high benefit model.
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