[Viral Video] LG Scares Job Applicants Into Thinking the World Is Ending

It’s nerve-racking enough to go into a job interview, but LG gave applicants a real reason to worry.

In a new video released on YouTube this week, LG swaps out a window in an office with one of its televisions showing the city in the background. Job applicants then come into the room to interview for a position only to see the city go up in flames. LG captures their reactions as they freak out and then learn it’s a prank.

The video, which was posted to the YouTube page for LG Chile, is the latest in a series of pranks from the brand and has already been viewed more than 250,000 times. As with the previous videos, viewers will likely have doubts about whether the “applicants” in this video are real or paid actors.

LG has found viral success with this series. The first video, which you can watch below, allegedly tricked people into thinking the floor of the elevator had fallen out. That video has been viewed nearly 20 million times since it was published last year.

A followup video set in a men’s bathroom has been viewed more than 5 million times since April.

So what do you guys think about LG’s strategy? Is it working?