With rapidly growing smartphone and internet penetration, India has become a large market for video consumption. According to Cisco’s Visual Networking Index (VNI), Internet video traffic in India is expected to grow nine-fold between 2013 and 2018. Besides, Internet video traffic will reach 2.2 exabytes per month in 2018 or 72% of all Internet traffic in India.
Realizing the same, Subrat Kar, Ajay Mishra and Nishant Radia had launched Vidooly in November 2014 to target rapidly evolving video ecosystem to give intelligent and actionable insights to creators, MCNs and Brands. The startup today announced that it has secured $1 Mn in funding from Silicon Valley-based investor, Bessemer Venture Partners in Pre-Series A round of funding.
Vidooly was part of Times Internet’s startup accelerator TLabs sixth batch announced last year and had raised $18k (INR12 Lakh) from it.
Vidooly is a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube.
It’s software suite offers advanced features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencers collaboration, to name a few. So far, Vidooly has added 2000+ individual YouTube channels such as Bollywood Hungama, Glamrs, appuseries, India Food Network and six MCNs, across the globe to their list of customers using their dashboard.
Vidooly plans to use the funding towards product development and enhancement, team expansion and client acquisition efforts. It claims to upload nearly 120K videos every month through its network while it’s big data engine analyses 500 Mn plus monthly videos through its platform.
Started from India, the company is now focusing on the Middle East and south-east Asia as part of its expansion because of the growing content consumption in these regions, said Nishant Radia, CMO & Co-founder of Vidooly. It has recently introduced a chrome extension of their dashboard titled ‘VidLog’. The company had earlier raised around $18K (INR 12 lakh) from TLabs, a Times Internet-backed accelerator.
Speaking on this development, Subrat Kar, CEO & Co-founder of Vidooly said, “YouTube is the second largest search engine in the world, next only to Google. More than 300 hours of video is being uploaded on YouTube every minute, out of which 90% of the videos generate less than 10,000 views in the first one-month. Currently, content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where we step in.”
Aakash Goel of Bessemer Partner Ventures is of the view that the video consumption globally is a megatrend and comprises an estimated 60%+ of all data traffic on the web. Prior to this, BVP invested in VidYard, a video marketing and sales enablement platform.
Currently, there is no other player in India who is providing video network intelligence technologies and solutions. However, global players like ChannelMeter, vidIQ, Tubular Labs and IneoQuest Technologies are serving in this domain.
ChannelMeter – It develops and offers a video analytics platform that measures performance of YouTube channels. The company helps publishers and brands maximize their engagement with audiences through online video. ChannelMeter, Inc. was founded in 2010 and is based in San Francisco, California.
vidIQ – It is the first YouTube audience development and management suite that helps brands and agencies grow their views and subscribers. vidIQ was founded in January of 2012 by ex-Viddler founder Rob Sandie, Todd Troxell, and James Cross. It is backed by some of the biggest names in angel investment, including Mark Cuban, Scott Banister, and David Cohen, among others.
Tubular Labs – Tubular Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks.
IneoQuest – It provides video network intelligence technologies and solutions that enable companies to monitor, gather, aggregate, and analyze video data across their video network. It offers network intelligence software solutions that monitor the performance of transport, content, and control planes throughout the delivery process.
Industry experts believe that the video intelligence management seems to be the next new vertical all industries will tap into. With the booming ecommerce and rising internet penetration, the video Analytics industry will also grow multifold in coming years.