With rapidly growing smartphone and internet penetration, India has become a large market for video consumption. According to Cisco’s Visual Networking Index (VNI), Internet video traffic in India is expected to grow nine-fold between 2013 and 2018. Besides, Internet video traffic will reach 2.2 exabytes per month in 2018 or 72% of all Internet traffic in India.
Realizing the same, Subrat Kar, Ajay Mishra and Nishant Radia had launched Vidooly in November 2014 to target rapidly evolving video ecosystem to give intelligent and actionable insights to creators, MCNs and Brands. The startup today announced that it has secured $1 Mn in funding from Silicon Valley-based investor, Bessemer Venture Partners in Pre-Series A round of funding.
Vidooly was part of Times Internet’s startup accelerator TLabs sixth batch announced last year and had raised $18k (INR12 Lakh) from it.
Vidooly is a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube.
It’s software suite offers advanced features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencers collaboration, to name a few. So far, Vidooly has added 2000+ individual YouTube channels such as Bollywood Hungama, Glamrs, appuseries, India Food Network and six MCNs, across the globe to their list of customers using their dashboard.
Vidooly plans to use the funding towards product development and enhancement, team expansion and client acquisition efforts. It claims to upload nearly 120K videos every month through its network while it’s big data engine analyses 500 Mn plus monthly videos through its platform.