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Vertex Ventures Leads $4 Mn Funding In Product Operations Startup

Vertex Ventures Leads $4 Mn Funding In Product Operations Startup

Existing investors IDG Ventures India and Endiya Partners also participated in the funding round in

The startup will use the latest funding to expand further into international markets, especially the US will set up a sales team in North America and has just hired a VP of sales

Bengaluru-based real-time mobile app management startup has raised $4 Mn (INR 27.5 Cr) in a funding round led by Vertex Ventures. Existing investors IDG Ventures India and Endiya Partners also participated in this funding round.

Founded in October 2015 by former Flipkart executives Varun Ramamurthy, Parminder Singh, and Mudit Mathur, the startup allows developers to manage their live apps at runtime, with a five-minute integration process and no code change required.

It provides a toolkit that automatically reproduces issues, allows them to fix crashes during runtime, and dynamically communicate with users at an issue level.

It further helps developers to make the app bug free, secure and UI-fresh, besides reducing drop-off points as end users need not go through an update for fixes.

The latest fund infusion will enable the startup to accelerate its expansion to international markets, especially the US. The founders are also inclined towards boosting their hiring in engineering and sales.

“We will be setting up a sales team in North America. We have just hired a VP of sales also. The idea is to first capture the US market. Currently, most of our revenues are from India and Southeast Asia,” said Varun Ramamurthy, CEO of

Earlier, in February 2016, the startup also raised an undisclosed amount of funding through TracxnSynidcate, led by Endiya Partners, Tracxn Labs, and angel investors Mekin Maheshwari and Rajesh Sawhney, among others.

Also, in January 2017, it raised a $1.35 Mn funding round from  IDG Ventures and Endiya Partners.

Hansel’s product is available on Android, iOS, Web and common backend platforms. It also can be integrated with any existing A/B testing and personalisation setup.


Meha Agarwal

Inc42 Staff

Meha has engineering and MBA degrees, but she has always been a writer at heart. It was the perfect combination of utilising her research and analytical skills and her enthusiasm for writing that sparked her interest in writing about the Indian startup ecosystem – the latest tech and gadgets and the startups that create them. She is always on the lookout for industry-specific stories in niche areas of interest such as ecommerce, fintech, greentech and more.
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