Trisu raised an undisclosed pre-seed investment from All In Capital and others to fuel its growth in the vermeil jewellery sector, focusing on customer acquisition and market expansion.
Founded by Saloni Chopra, the brand offers durable and affordable 18-karat gold-plated jewellery, aiming to disrupt the $80 billion Indian jewellery market with a 10% market share goal by 2034.
Demonstrating rapid growth with plans for extensive physical and online expansion, Trisu is aligning with consumer trends towards affordable luxury and mixed-style jewellery.
Gurugram-based vermeil jewellery brand Trisu has raised an undisclosed amount in a pre-seed funding round led by All In Capital, along with participation from JK Tyres, Amaanta Group and a clutch of angel investors.
Trisu plans to use the capital for customer acquisition, product innovation, and market expansion.