California and Bengaluru-based SaaS market intelligence startup Slintel has been acquired by California-based market account engagement platform 6sense.
Slintel is a B2B SaaS buyer intelligence firm that uses technographics to capture buying intent. Technographic segmentation is an analysis tool used to identify and profile consumer behaviour. In March this year, Slintel had raised $20 Mn in Series A funding.
Founded in 2016 by Deepak Anchala and Rahul Bhattacharya, Slintel’s backers include Accel, Sequoia Capital India, Stellaris Venture Partners and GGV Capital amongst others. The company is also a graduate from Rajesh Sawhney-led GSF Accelerator.
“Data has always been an essential component of the 6sense platform, and we continually look for ways to bring more actionable and accurate data into the platform,” said Viral Bajaria, CTO and Co-Founder of 6sense.
“After evaluating many data providers over the past year, we selected Slintel because of the way they capture data as well as the uniqueness and accuracy of the data provided in their platform,” Bajaria added.
Slintel claims to capture more than 60 attributes across 15 Mn companies on a weekly basis. It tracks 250 Mn B2B profiles, 100 Mn decision makers, 50 Mn B2B emails, and 20 Mn buyer direct dial numbers, the company said in the press note.
6sense’s account engagement platform is a B2B service that helps go-to-market teams uncover anonymous buyer behaviour and intent signals to prioritise accounts for sales and marketing. In March this year, the startup had raised $125 Mn in Series D funding with an evaluation of $2.1 Bn.
According to Gartner, 80% of B2B sales interaction will occur on digital channels by 2025. As older employees retire and millennials mature into decision making roles, digital-first buying postures will become the norm.
This will prompt more sellers to adopt digital sales tools that will build engagement with customers. 6sense isn’t the only account engagement platform trying to tap into this wave, however.
Its competitors include ZoomInfo, a Vancouver (Washington) based sales intelligence platform and Dun & Bradstreet’s Hoovers which is the New Jersey based company’s sales acceleration solution.
We have corrected a misattributed quote in the summary.