Urban Company Forays Into Branded Products Space; Launches RO Water Purifiers

Urban Company Forays Into Branded Products Space; Launches RO Water Purifiers

SUMMARY

Urban Company has launched two models of its Native RO water purifiers – M1 and M2 – at an introductory price of INR 13,499 and INR 17,499, respectively

The water purifier models are currently available on the Urban Company app and website as well as on Amazon

The company claimed that the IoT feature in the M2 version of its RO device can help users track real-time TDS levels, water consumption, and filter life status on their Urban Company app

Hyperlocal services unicorn Urban CompanyUrban Company Datalabs_in-article-icon has forayed into the branded products category with the launch of a new range of smart RO water purifiers under the sub-brand ‘Native’. 

Urban Company claims that Native is India’s first range of water purifiers that need no servicing for two years and are capable of giving an output of 12,000 litres of pure water without any requirement to change filters. For context, other players in this space include — Livpure, DrinkPrime.

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