While claims from both Ola and Uber about their market share are a bag of contradictions, recent call data released by Swedish firm TrueCaller, points out to more calls being made between Ola and its riders as compared to Uber in the first four months of this year. The data at first sight might seem to suggest that Ola is in the lead in the on demand taxi game, but can it be a true indication of the market shares of the two rivals?
Let’s take a look at the data first:
TrueCaller used its database of call tagging to look at the volume of calls coming from numbers that it knows to be Uber and Ola drivers to get a snapshot of the ratio in which the two services are used. From January 1st to April 17th, Indian smartphone owners (numbering roughly 205 Mn) made and received 2.49 Bn calls to some sort of cab service.
Interestingly, February recorded the highest number of calls in the period, with almost 800 Mn calls made between cab owners and consumers.