Uber Brings Back Its Premium ‘Black’ Service To India After 10 Years

After a gap of almost 10 years, ride hailing major Uber has announced the relaunch of its high-end Uber Black service in India, starting with Mumbai next week.

Last month, Inc42 reported that Uber would be bringing back its Uber Black service to India as the company focuses on upgrading its services to cater to the premium segment.

Uber Black is a service in its high-end black cars, with highly rated and professional chauffeurs.

Uber said in a statement that this new addition is a step towards addressing the growing preference of Indian customers towards premium offerings and the company’s ability to deliver a new standard of on-demand mobility in premium cars.

The upgrade of Uber Black’s features include riders to enjoy in-car amenities and on-trip preferences, ensuring consistently high quality experience. 

Uber Black also allows for a personalised ride with customizable features like quiet mode, temperature control, and help with luggage.

The company also said that the premium cab offers extended wait times, providing riders a benefit of an additional 5-minute pickup window without incurring a waiting fee, offering greater flexibility.

Prabhjeet Singh, president at Uber India and South Asia said, “As the largest on-demand mobility network with industry-leading matching, routing, and pricing tech and scaled fleet operations – we are bringing the magic of consistent high quality service and premium comfort with Black.”

Uber has introduced various kinds of vehicle options to stay ahead of its competitors to remain the most preferred option for booking rides. The recent introduction being Uber Green with the mounting likes over electric vehicles, in November 2023.

Aside from that, the company has also rolled out its shuttle services in the national capital, looking at the potential of public transport in the metro cities.

With the inflation and geopolitical tensions on peak, the price bands of groceries to fuel are stubbornly high. Consumers have now begun to adapt to spending more from their pockets, and are open to experiencing luxury services, providing room for premium brands to flourish.

“As India’s leading multimodal mobility service, Uber endeavors to cater to the full spectrum of riders, from those seeking affordable rides on two or three wheels to those who desire a truly well-appointed experience in premium vehicles,” Singh added.