Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept

Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept

SUMMARY

After rising for two consecutive months, two-wheeler EV registrations fell to 61,576 units in September from 62,683 units in August

Ola Electric maintained its top position but saw 3% MoM decline in registrations, while TVS Motor and Ather Energy also witnessed over 3% fall each

Bajaj Auto took the fourth position, with 6,791 units getting registered in September as against 6,573 units in the previous month

Electric two-wheeler registrations fell marginally by 1.8% month-on-month (MoM) to 61,576 units in September as major brands in the category continued to struggle to regain the sales numbers witnessed prior to the FAME-II fiasco.

As per Vahan data on September 30, the month of August saw 62,683 units of two-wheeler EVs getting registered. In fact, the slight fall in registrations in September came after two consecutive months of increase.

two-Wheeler EV Registrations Trend So Far This Year

Though Ola Electric maintained the top position among two-wheeler manufacturers, its escooter registrations declined over 3% MoM in September. The Bhavish Aggarwal-led electric mobility giant’s registrations stood at 18,138 units as against 18,716 units in August.

The slight slump in its vehicle registrations came despite the company starting the delivery of its new S1 Air escooter by the end of last month.

In July this year, Ola Electric’s vehicle registrations stood at 19,377 units.

Meanwhile, TVS Motor retained its second position in terms of registrations but saw a 3.6% drop in number of units to 14,917 from 15,473 in August.

Similarly, Ather Energy’s escooter registrations dropped 3.3% to 6,892 units in September from 7,126 units last month. 

As per a recent media report, the Bengaluru-based electric two-wheeler startup is aiming to double its market share in the escooter market to 25-30% by the end of FY24. Currently, Ather Energy has about 11% market share in this category.

On the other hand, Bajaj Auto has started to gain momentum in the two-wheeler EV market. Its vehicle registrations increased to 6,791 units in September from 6,573 units a month ago. The Indian two-wheeler major was just behind Ather Energy in terms of vehicle sales.

Meanwhile, after a significant slump since the beginning of this year, Hero Electric has also started seeing signs of recovery. Its escooter registrations rose 4.2% MoM to 816 units in September.

Hero Electric’s vehicle registrations stood at 783 units in August and 779 units in July, slipping from 6,400 units in January this year.

two-Wheeler EV Majors Continue To Face Muted Demand

It must be noted that Hero Electric was among the companies which came under the government’s radar for misappropriation of FAME-II subsidies. The company, along with more than a dozen others, paid penalties to the Centre and faced other regulatory restrictions for this. 

Hero Electric, which previously sold low-range, non-premium escooters, also entered the premium escooter market with the launch of its A2B brand last month. 

Moving on, Jitendra EV, which saw a slump in its vehicle demand over the last few months, saw a rise in its registrations in September. The electric two-wheeler manufacturer, which was in the spotlight for all the wrong reasons over the last few months, including EV fire and violation of FAME-II norms, saw its vehicle registrations jump to 160 units in September from 24 units in August and 18 in July.

However, other major electric two-wheeler manufacturers such as Okinawa Autotech and Hero MotoCorp continued to witness a decline in EV sales. Okinawa Autotech’s vehicle registrations fell 13.8% MoM to 1,724 units in September, while Hero MotoCorp saw almost a 43% decline to 523 units.

Overall, EV sales, including all categories, fell to 1,23,087 units in September from 1,26,907 in August.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept-Inc42 Media
Ola, TVS Motor, Ather Feel The Pinch As Two-Wheeler EV Registrations Slip In Sept-Inc42 Media
You’re in Good company