Twitter Introduces WhatsApp Share Button For Users In India

SUMMARY

The button, which allows users to share tweets on WhatsApp, has been introduced in India only for now

The company will unlock the learnings and potential of the feature to apply them in other Android-first markets

While India is the biggest market for WhatsApp, the country has 7% of Twitter’s global user base

Microblogging site Twitter is experimenting with a WhatsApp button for Android users in India to share posts on the messaging platform. The new experiment is limited to Twitter India users for now.

“Conversations are core to Twitter and we are focussed on making the experience personalised for our audiences. Starting today, we are rolling out a new experiment exclusively in India – an important market for us,” Shirish Andhare, director and product head of Twitter India was quoted as saying in media reports.