TVF Pitchers’ first episode that aired on 3rd June “TU BEER HAI” has potentially become India’s analogy to “Stay Hungry, Stay Foolish”. Pitchers is a story of three college friends stuck in the mundaneness of corporate life and are now seeking an escape into the startup world. The show seems to have been very well-timed given the mainstream attention that startups are getting thanks to the recent Housing recent fiasco, Zomato’s acquisition drive and ecommerce giants like Flipkart and Snapdeal featuring on the front page of major newspapers.
The story has beautifully crafted out the emotions & the ups and downs of the startup life, characters are well thought out and humor is bang on on the TVF meter.
The Viral Fever Media Labs, popularly known as TVF was founded by Arunabh Kumar (an IIT Kharagpur Alumni and known as TheQtiyapaGuy). It is an online youth entertainment network focusing on the funny side of Indian politics, movies, lifestyle, social system and now startup life too. With offices in Mumbai, Bangalore and Delhi, TVF is now a 100 member team creating some kickass video content.
In February 2015, TVF became the first YouTube online network to attract one million subscribers on the basis of original content within the shortest time. TVF generated revenue of about $628k (INR 4 Cr.) in 2014-15, starting from June last year.
The team also includes Biswapati Sarkar who is the Creative director and is famous for essaying the character of Arnub Goswami, which is a satirical emulation of the Indian journalist Arnab Goswami, and Amit Golani, an IIT Bombay pass out, is the executive creative director of TVF Media Labs and also the director of TVF Pitchers.
While many media outlets and people calling TVF Pitchers as the Indian Version of Silicon Valley, Arunabh says that both the story lines are quite different. Pitchers is a much more realistic version set in the Indian context, while Silicon Valley is a more humorous take on the extreme activities and the scenario that is now seen in the Bay Area. TVF has been able to bring in the much required element of humour and the show is quite relatable for the common man working in the Indian IT industry.