Truecaller Launches AI-Based ‘Truecaller Assistant’ In India For Answering Calls

Caller identification app Truecaller has reportedly launched an artificial intelligence (AI)-based feature called Truecaller Assistant to help users answer calls. Currently, the assistant can converse in Hindi, English, and the Indianised ‘Hinglish’ languages in India. 

Calling Truecaller Assistant an innovative version of answering machines, Truecaller India MD Rishit Jhunjhunwala told Economic Times that it can answer calls on behalf of users.

Users can also get real-time transcriptions of the caller’s conversation with the AI-powered bot. 

Initially the feature will be available for Android users only, and will be made available for iOS soon. The company also plans to incorporate more Indian languages into the system.

The feature was first launched in the US and was then expanded across other markets globally. Jhunjhunwala said that even though Truecaller filters out the spam calls, users often get disturbed by such calls. He said the AI assistant will help manage and avoid such calls. 

It must be noted that India is one of the most important markets for Truecaller. The company’s active users crossed the 250 Mn mark in the country earlier this year. In May, CEO and cofounder Alan Mamedi said that there is a lot of scope for the company to grow in India. 

The Indian market accounted for more than 75% of Truecaller’s revenue in Q1 2023. Though net sales in India declined 1%, the overall revenue generated from the market stood at $37.49 Mn. 

Meanwhile, Truecaller, in a statement, welcomed the Digital Personal Data Protection Bill passed by the government.

“We stay committed to our mission of making communication safe in India and around the world and will comply with all provisions of the upcoming regulations. We are positive about the bill, which provides clarity and long-term conditions, and our assessment remains that the new law will not affect the user experience in any significant manner,” Mamedi said.