Traya Turns Profitable In FY24, Clocks Revenue Of INR 236 Cr

Customised haircare solutions startup Traya, operated by Tatvartha Health Private Limited, turned black in the financial year 2023-24 (FY24). The company reported a net profit of INR 8.66 Cr in FY24 against a net loss of INR 27.83 Cr in the previous fiscal year.

The turnaround came on the back of robust top line growth. Its operating revenue zoomed 284% to INR 236.04 Cr during the year under review from INR 61.43 Cr in FY23.

Founded in 2019 by Saloni Anand and Altaf Saiyed, Traya specialises in personalised hair care solutions, addressing individual customer hair issues through advanced technology. The startup integrates Ayurveda, Dermatology and Nutrition to treat hair loss. It operates via its app, website and major ecommerce platforms like Amazon and Flipkart.

The founders claim to have served over 8 Lakh customers, with 70% of its consumer base residing in non-metro cities.

Including other income of INR 1.75 Cr, the healthcare startup’s total revenue stood at INR 237.79 Cr, a 286% jump from INR 61.67 Cr in FY23.

Traya made INR 234.53 Cr from the sale of its products during the year under review. This was 286% higher than INR 60.82 Cr from FY23.

Through services, the company earned INR 1.51 Cr, compared to INR 60.76 Lakh, from a year ago.

A Closer Look At Traya’s Expenses

Amid a surge in sales, the company’s overall expenses also surged 156% to INR 229.02 Cr in FY24 from INR 89.51 Cr in the previous year.

Sales and Marketing Expenses: About 43% of its overall expense, the largest portion was spent on sales and marketing, where the company recorded INR 97.84 Cr in FY24, from INR 51.21 Cr in the previous year.

Employee Benefit Expenses: Traya’s employee benefits surged 309% to INR 35.56 Cr, compared to its last year’s expense of INR 8.69 Cr.

Purchase of Stock-in-Trade: The expense incurred on the purchase of stock rose by 217% to INR 58.86 Cr in the year under review from INR 18.59 Cr in FY23.

Traya currently offers 30 SKUs, including solutions like Hair Vitamin, Hair Ras, Digest Boost, Iron Santulan, PCOS Santulan, Nourish Hair Oil, and Recap Serum, among others.

The Mumbai-based startup is backed by investors such as Xponentia Capital, Fireside Ventures, Kae Capital, Stride Ventures and Whiteboard Capital, and has secured INR 165 Cr since its inception.

The D2C brand competes with brands like Arata, Vedix, SkinKraft, and Ravel Care.