Traya Pockets INR 75 Cr To Offer Customised Haircare Solutions

SUMMARY

Founded in 2019 by Saloni Anand, Traya offers customised hair care solutions based on the hair related problems of the customers by leveraging advanced technology to identify individual customers' specific hair loss triggers

The funding will be used for business growth and offer more such personalised solutions to address the unique hair related needs of each individual

Traya also claims to have recently launched a dedicated line for women, recognising the unique needs and preferences of this demographic

Customised haircare solutions startup Traya has raised INR 75 Cr (around $9 Mn) from Xponentia Capital in an undisclosed funding round.

The D2C brand was founded in 2019 by Saloni Anand. It offers customised hair care solutions based on the hair-related problems of the customers by leveraging advanced technology to identify individual customers’ specific hair loss triggers.

“This funding enables us to further our mission of providing personalised, effective solutions to address the unique hair-related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again,” Anand said.

Xponentia’s Rahul Bahri said, “Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy, and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast-growing and profitable digitally native consumer brands.”

Traya claims to be serving its customers through a comprehensive hair test, recommendation algorithm and a layer of doctor approval. By integrating these, the startup develops tailored treatment plans.

Traya also claims to have recently launched a dedicated line for women, recognising the unique needs and preferences of this demographic.

So far, it claims to have served more than 10 Lakh customers, and is available in the market through its app, website and ecommerce majors Amazon and Flipkart.

Traya also counts Fireside Ventures, Kae Capital and Whiteboard as among its other investors.

In the customised beauty and personal care market, it competes directly against Vedix, SkinKraft and Ravel Care, among others.

The growing number of digital shoppers have opened up huge opportunities for the new-age D2C brands in India. In the sector, the beauty and personal care segment is expected to yield a $28 Bn market size by 2030 exhibiting a 27% CAGR, as per Inc42’s State Of The Indian Ecommerce Report Q4 2023.

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