Travel Planning Startups Holidify & TripCrafters Merge

Travel planning platforms Holidify and TripCrafters have announced their merger.

As part of the deal, TripCrafters will become a wholly-owned subsidiary of Holidify but will operate as an independent brand. It will continue to focus on building products and solutions to help travel agents scale their businesses. 

However, the platforms declined to disclose the financial details of the deal. 

Both TripCrafters and Holidify have been working together closely since 2016.

Holidify, launched in 2014 by Rohit Shroff and Kovid Kapoor, boasts of getting over 9 Mn monthly visitors. It provides a variety of services, including holiday packages, travel guides, and a selection of curated hotel listings. The platform collaborates with multiple online travel agencies (OTAs) across various destinations.

Meanwhile, TrupCrafters, founded in 2011 by Rajiv Kalra and Umang Dhanuka, facilitates travel planning by allowing travellers to compare and directly engage with multiple travel agents for package bookings. Operating as a travel marketplace, the platform connects travellers with a network of over 3,000 specialised travel agents, according to an official release.

Holidify’s extensive user base, coupled with TripCrafters’ wide network of travel partners, will provide travellers with a superior end-to-end journey, streamlining the process of planning, booking, and experiencing their trips. Holidify and TripCrafters will continue operating independently, maintaining their unique brand identities, the release added.

Rohit Shroff, CEO and cofounder of Holidify, said, “This merger will significantly enhance the user experience we offer. By guiding customers through every step of their travel journey, we are poised to redefine how people plan and enjoy their travels.”

Both Holidify and TripCrafters have achieved profitability without raising any external funding. The combined entity’s revenue run rate is approximately INR 5 Cr annually, with expectations to exceed INR 10 Cr ARR in the upcoming year, the release said.

Rajiv Kalra, CEO and cofounder of TripCrafters, added, “We are thrilled to be part of this merger, which will unlock even greater travel options for our users and business opportunities for our partners.”

The merged entity will compete with the likes of MakeMyTrip, EaseMyTrip and other OTAs which also have started offering curated holiday destination options, including all bookings in one package.