Former Swiggy Executive’s Trading Startup Bags $10.5 Mn

Trading platform Sahi has raised $10.5 Mn (around INR 90 Cr) in a Series A funding round co-led by existing investors Accel and Elevation Capital. 

With the fresh funds, the startup looks to boost its product, including advanced automation for algorithmic trading, scale up market size and grow its workforce. 

“…we are redefining the trading customer experience with faster, more efficient trading workflows that keep serious traders in flow state where peak performance happens. This funding accelerates our mission to level the playing field in a market where institutional players capture maximum trading profits,” Sahi cofounders Dale Vaz and Manish Jain said in a joint statement. 

Founded in 2024, by Vaz and Jain, Sahi claims to offer professional-grade trading tools for traders and AI-driven insights. 

The platform’s proprietary chart engine offers one-click, single screen trading experience with real-time Greeks, open interest, and technical indicators.

Its current automation includes auto trailing stop-loss, with plans for visual no-code strategy builders and multi-leg options execution.

Sahi claims to charge 50% lower brokerage fees than major incumbents. The startup claims that its pro-grade features and fast execution led to more than 200 thousand app downloads within six months. 

The development comes at a time when retail broking became an add on for the startups in the fintech sector to build a financial ecosystem. Besides, new entrants are also looking at it as a lucrative opportunity with the increase in the number of demat accounts and stock market traders. 

Startups Entering Stock Broking Space 

Startups in the Indian ecosystem are expanding their offerings especially to stock broking space for growth, customer retention and to open new revenue streams. 

For fintech startups, it allows their users to have all at one place – savings, investment and trading. 

It must be noted that the number of demateri­alised accounts in 2024 rose by 46 Mn marking an average addition of 3.8 Mn accounts per month, as per a Business Standard report. Taking it as a sign, startups quickly hopped on to the opportunity. 

It was reported last week that InCred Money, the retail wealthtech investment distribution arm of the InCred Group, is set to venture into retail broking with its proposed acquisition of South Asian Stocks Limited (SASL), which operates as Stocko.

The move will enable InCred Group’s entry into retail broking, expanding its offerings to include equities and derivatives trading.

In March, listed company Mobikwik set up a wholly owned subsidiary Mobikwik Securities Broking Private Limited (MSBPL) to deal in shares, stocks, securities, debt instruments, commodities, currencies and their derivatives.

Prior to that, Wealthtech startup Univest entered the discount broking space with the launch of ‘Univest Broking’.