SUMMARY
The fresh capital raised in this round will support the startup’s plans to expand its geographic footprint and scale its experience centres
makeO claims to have served 150K customers across its portfolio of offerings, which also includes acne removal, anti-ageing, teeth whitening and dental hygiene products
The startup also has over 100 in-house orthodontists, dentists, and dermatologists, over 25 flagship experience centres and 400 partner dental clinics
Healthtech startup makeO, the parent of dental tech startup toothsi, has secured $16 Mn (INR 135 Cr) in a funding round led by 360 ONE Asset and the investment office of Ashish Kacholia.
Existing investors Eight Roads Ventures, South Korea-based Paramark Ventures, and the family office of Medlife’s cofounders – Prashant Singh and Tushar Kumar – also participated in the round.
makeO said it will use the fresh capital to expand its geographic footprint and scale its experience centres. These centres aim to provide customers with a physical space to explore makeO’s portfolio of clinical-grade solutions. Additionally, the centres also function as physical touchpoints to consult with orthodontists and dermatologists for end-to-end clinical support.
Speaking about the fundraise, Dr Arpi Mehta, founder and CEO of makeO, said, “This fundraise is a testament to the trust our investors have in our ability to execute this vision. The capital will enable us to strengthen our online and offline footprint, offering customers the convenience of accessing our services at their doorstep or through our physical experience centres.”
The startup was founded in 2018 by orthodontists-turned-entrepreneurs Dr Arpi Mehta Shah, Dr Pravin Shetty, Dr Manjul Jain, and Dr Anirudh Kale, with the launch of toothsi. Later, it established its umbrella brand makeO in 2022 to expand beyond clear aligners space.
makeO claims to lead the Indian clear aligner market, having worked with 100,000 patients so far. The startup claims to have served over 1,50,000 customers across its portfolio of offerings, which also includes acne removal, anti-ageing, teeth whitening and dental hygiene products. The startup also has over 100 in-house orthodontists, dentists, and dermatologists, over 25 flagship experience centres and 400 partner dental clinics.
“makeO is on a mission to offer advanced clinical cosmetic solutions to every Indian that helps them look and feel good, and we’re excited to join them on this journey,” said Sameer Nath, CIO and head of venture capital and private equity at 360 ONE Asset.
Ashish Kacholia commented, “Their approach is truly unique. The technology platform coupled with physical and digital expert access at every stage allows makeO, to offer top-notch, customised dental and derma solutions to its customers. We are thrilled to invest in makeO and their vision.”
The funding round comes nearly two years after toothsi secured $40 Mn in its Series C round in May 2022. makeO competes with the likes of Smiles.ai, CareStack, and other skincare and dental care startups in India.
