After rolling out Indian editions of Askemn, Gizmodo, Business Insider etc., Times Internet (TIL) has now inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. Ad Age is the leading source of news, intelligence and conversation for the global marketing and media community.
Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region; Ad Age India will work with thought leaders across the industry to deliver value to its readers.
The alliance is a part of the Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch / grow in India, APAC & ME.
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Times Internet has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider & IGN.
Talking about the partnership, Puneet Singhvi, Business Head, Times Local Partners, said
We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon.
Allison Arden, Vice President and Publisher of Ad Age, said
India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders… Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.
TLP will be putting together a strong editorial and insights team to publish local industry news, trends & analysis alongside the global coverage of strategic topics for marketers and media. TLP will also leverage the media reach that the Times Group has across platforms to grow Ad Age India strongly.
Advertising Age, part of Crains Communications, produces more than 15 original rankings each year, including the 100 Largest Global Marketers, 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.