Saurabh Kumar, co-founder of Grofers, said, “We feel that our service, reach and user experience will continue to differentiate us. We are building depth in our grocery vertical through this acquisition. My Green Box is one of the leaders in the space in Delhi NCR with a proven team.”
My Green Box is also a Gurgaon based startup which was founded by Varun Khurana. As per the company, it had raised some funding in past.
Number of ecommerce companies have been aggressively looking to tap the grocery space since past few months. Just yesterday, news of Flipkart planning to venture into grocery space had sufficed in media. While, just recently, Amazon had tied up with mom and pop stories called KiranaNow, and is piloting express delivery options.
Varun Khurana, founder of My Green Box, said, “We saw Grofers becoming a frequent use case for customers as they were using the app to order across categories. This is building great confidence in consumers to start ordering consumable items as and when they need them.”
Grofers was Co-Founded by IIT graduates Albinder Dhindsa and Saurabh Kumar in 2013, it is an on-demand delivery startup that delivers items. The company claims to provide 90-minutes delivery of product.