‘Phygital’ shopping is projected to reach $55 Bn by 2027 from the current $11 Bn
These ecommerce/D2C brands are among the 20 early stage startups to present their businesses to 1.5K Indian and global VCs at 9Unicorns and Venture Catalysts’ pitching event on April 18, 2023
B2B ecommerce platform TyrePlex, D2C handicraft startup Rare Planet, smartphone recommerce firm Badili and puja essentials specialist Om Bhakti have synergised online and offline models for optimum growth
The widespread use of smartphones and the internet is no longer limited to big cities. Their proliferation has empowered traditional shoppers from Tier 2 cities and beyond to shop online, thus fuelling the growth of ecommerce adoption in India. Additionally, the Covid-19 pandemic accelerated the shift towards safe and hassle-free e-shopping.
With the Covid waves gradually waning in the past year or so, retail has returned to its offline format to a large extent. But the consumer pivot towards digital and devices is far from over. If anything, the exponential rise of digital literacy enables new-age shoppers to look for a seamless online-offline experience.