Myntra has been in news to go for app only format from past few months. The company said, “This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping – we move on from the desktop to being exclusively available on the App.”
Just few days the company had also released a video promoting App only format of shopping. Just last week, the company had also acquired Bangalore-based mobile application development platform Native5, to bolster its mobile only strategy.
According to KPMG report, people accessing the Internet through their mobiles had jumped 33% in 2014 to 173 Mn and is expected to grow 21% year-on-year basis till 2019 to touch 457 Mn. Besides, it is also estimated that the mobile app download would grow sixfold by the end of this year to 9 billion apps. Therefore, ecommerce firms shifting to mobile only platform makes complete sense.
Mcommerce is estimated to constitute 30% of the $3 Bn etailing industry and is likely to grow to nearly 40% of the industry, which is expected to be worth about 32 Bn by 2020. The stats show that shopping online through smartphones is expected to be the next game changer and experts believe that mcommerce can contribute up to 70 percent of their total revenues.
Launched in May 2014, Myntra’s mobile app has been ranked No. 1 among fashion shopping apps in India with a positive rating of 4.0 on the android app store. It claims to have more than 6 Mn installations and draws 85% of traffic by Android, iOS and Windows platforms.
The facts show that mcommerce undoubtedly will be major driver for ecommerce sales in India, but here the questions arises whether going App-only work out for Myntra?