Tata Neu Taps ONDC To Foray Into Online Food Ordering Space

Tata Neu Taps ONDC To Foray Into Online Food Ordering Space

SUMMARY

The company’s vision behind entering food servicing is to develop a ‘high-frequency use case’ to bring consumers back to the app regularly

The app might eventually be integrated with ONDC for other categories, depending on consumers' response to the move.

Beginning in 2021, Tata Digital undertook an acquisition spree and acquired names such as grocery delivery startup BigBasket and epharmacy platform 1mg.

Tata Digital’s ecommerce super app Tata Neu is gearing up to venture into the online food ordering service by tapping the open network for digital commerce (ONDC) route.

As per Moneycontrol’s report, the company will initiate closed-user group trials in the next few days, with the entire feature taking a month or more to go live for the broader public.

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