Swiggy Unveils ‘Incognito Mode’ For Private Ordering

Swiggy Unveils ‘Incognito Mode’ For Private Ordering

SUMMARY

Swiggy launches 'Incognito Mode' for private ordering across food delivery and quick commerce platforms, currently available to 10% of users

The feature rollout comes as Swiggy prepares for its IPO, targeting a $15 Bn valuation for its $1 Bn to $1.2 Bn public offering

Despite recent growth in revenue and order value, Swiggy faces challenges including an embezzlement case involving a former employee

Foodtech major Swiggy has rolled out an ‘incognito mode’ feature for users to place orders privately across its food delivery and quick commerce platforms.

The new feature eliminates the need to manually delete orders from history.

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