Swiggy Rolls Out B2B Platform ‘Assure’ To Rival Zomato’s Hyperpure

Swiggy has launched business-to-business platform ‘Assure’ to deliver kitchen supplies to restaurants. The platform will compete with Swiggy’s rival Zomato’s B2B supply vertical Hyperpure.

The foodtech major has launched a separate app for the new platform on Google Play Store and Apple’s App Store under the name Assure and Resto Assure, respectively. 

The app was launched in September last year and allows hotels, restaurants and caterers to procure locally-sourced fresh ingredients directly from the platform, its description reads on the Play Store. 

Businesses can place orders for items such as vegetables, fruits, oil and ghee, dairy products, pulses, rice, flour, canned and imported items, among others, on the platform.

The deliveries are made by Scootsy Logistics Private Limited, a subsidiary of Swiggy, which owns and operates Assure. 

“Scootsy will display the goods and services on the platform. Scootsy reserves the right to amend the prices of the goods on the platform without any prior intimation or notice to the merchant,” the terms and conditions on the app read.

Swiggy declined to comment on Inc42’s queries about the new platform. The development was first reported by YourStory, which also said that Swiggy is actively hiring for Assure. 

So, what could be Swiggy’s rationale for foraying into the B2B segment? For starters, the foodtech major’s network effects and its large base of partner restaurants could help Assure scale up rapidly without spending heavily customer acquisition. Swiggy’s logistics arm, Scootsy, will also ebenfit benefit as it will undertake deliveries to the end customers.

Meanwhile, the latest offering could unlock a new revenue stream as the Bengaluru-based company looks to achieve EBITDA profitability at the group level by Q3 FY26. To put things into perspective, Zomato’s Hyperpure clocked a revenue of INR 1,671 in Q3 FY25 against an EBITDA loss of INR 19 Cr.

This also comes at a time when the broader food delivery industry has been facing a slowdown. Meanwhile, Swiggy’s quick commerce arm Instamart is seeing high losses due to aggressive expansion and intense competition in the segment. Swiggy Instamart accounted for 66% of Swiggy’s overall loss of INR 799 Cr in the December quarter of 2024 (Q3 FY25).

Instamart’s net loss zoomed 70% year-on-year to INR 568.7 Cr during the quarter. However, revenue jumped 114% YoY and 17% QoQ to INR 576.50 Cr in Q3 FY25.

Earlier this week, Swiggy said that Instamart has scaled its presence to 102 cities across the country, adding 32 cities in 2025 alone thus far. 

Meanwhile, Swiggy has been foraying into new categories in a bid to spruce up its revenue. Doubling down on quick commerce, it has launched a separate app ‘SNACC’ for quick food delivery. Besides, it also offers 10-minutes food delivery under its ‘Bolt’ offering on its app.

The company launched Swiggy Scenes in December last year to strengthen its ‘out of home consumption’ vertical and further expand its offerings. Besides, the company was also said to be looking to launch a services marketplace ‘Yello’ and concierge services under the name ‘Rare Life’.