With global investment giants Softbank and Tencent looking to lead massive investment rounds in Swiggy, the Bengaluru-headquartered foodtech platform has doubled down in its efforts to get ahead of competition by strengthening its upper management. As per its official statement, the startup has appointed Vishal Bhatia as the CEO of the New Supply business line, of which Swiggy Access is one initiative.
The responsibilities of the New Supply CEO will revolve mainly around bolstering Swiggy Access’ delivery-only service to eliminate inefficiencies in the existing restaurant supply chain and consumer gaps in terms of assortment availability.
Prior to joining Swiggy as the CEO of New Supply, Bhatia worked as the Global Brand Director of RB. He has also previously served as the Marketing and Sales Head – Value Snacks Business at PepsiCo. According to sources, Swiggy has also hired its first ever Chief Financial Officer, Rahul Bothra, in a bid to strengthen its balance sheet and look for ways to scale beyond the online food delivery business.
Commenting on the development, Swiggy co-founder and CEO Sriharsha Majety said, “As Swiggy prepares for the next phase in our growth, the new leaders will spearhead strategic initiatives that will create sustainable long-term value for our consumers and the marketplace. This requires concerted efforts and a very strong understanding of the consumer, coupled with the execution excellence that they bring onboard.”
An Overview Of Swiggy Access
Launched in the third week of November, Swiggy Access is a strategic initiative aimed at reaching more customers and making its delivery more seamless. Geared towards facilitating business expansion of partners on the platform, the new service allows restaurant partners to set up kitchen spaces in areas where they do not have a physical presence.
At the time of its launch, Majety stated, “Swiggy Access is another step towards giving our consumers what they come to Swiggy for – great variety, delivered at a lightning fast speed. Over the years, Swiggy insights have helped us understand that people from several parts of our cities long for a much better selection of food, including their favourite restaurants in their neighbourhood. With Swiggy Access, we are diversifying local palettes, bridging geographical gaps in supply and solving for variety, quality and convenience of food.”