Swiggy Ropes In Former Flipkart Executive Amitesh Jha As Instamart Head

Foodtech major Swiggy has roped in Flipkart’s former senior vice president Amitesh Jha as chief executive officer of its quick commerce business Instamart.

With Jha taking on his new role, Swiggy Instamart’s CEO Phani Kishan Addepalli will assume a broader organisation-wide role overseeing Swiggy’s Central Growth unit, the company said in a statement.

The company also said that he will be working closely with and reporting to Swiggy Group chief executive Sriharsha Majety.

Majety said, “With Swiggy Instamart, we have a unique opportunity to redefine the way consumers shop in India, and I am excited about the prospects that lie ahead with Amitesh at the helm.”

As per his LinkedIn profile, Jha, most recently, served as senior vice president of category and marketplace with Flipkart for over three years. He has been working with the ecommerce giant for nearly 14 years under various leadership roles. Prior to that, he has worked with three other companies of various sectors for over six years.

Jha said, “I firmly believe that the consumer internet industry in India is on the verge of transformative disruption. I am confident that Swiggy, with its innovation DNA, strong customer focus and brand trust, will lead the way in redefining customer behaviour and setting new industry standards.”

He will be taking the helm from Addepalli, who has been in the position of CEO at Instamart for over a year, after the former chief executive Karthik Gurumurthy stepped down to take a sabbatical.

Addepalli, based on his LinkedIn profile, has been working with Swiggy for nearly a decade now. He was elevated as Swiggy cofounder in 2021 and was also the CEO of the subscription grocery delivery service Insanely Good, before it merged with Instamart earlier this year. 

This development comes after the quick commerce arm roped in Sairam Krishnamurthy as senior vice president and chief operating officer (COO), earlier this month.

Meanwhile, Swiggy also strengthened Instamart with four new vice president appointments across various roles, in July.

Swiggy’s move to strengthen the leadership of its quick commerce wing has been a revival as Instamart was seeing multiple exits since 2023.

Earlier this year, Karan Arora, vice president and head of supply chain management at the foodtech major-owned Instamart, stepped down. Prior to that, Sidharth Satpathy, vice president at the food delivery giant-owned Instamart, resigned from his position.

Key people, including, Mallika Srinivasan (independent director), Karthik Gurumurthy (senior vice president and head of Swiggy Instamart), Dale Vaz (CTO), Anuj Rathi (SVP, central revenue and growth ), Ashish Lingamneni (VP, marketing) and Dineout cofounder Vivek Kapoor, also stepped down from their respective positions since late last year. 

Updated at 02:04 PM