SUMMARY
Scootsy will continue as an independent app
Swiggy will further strengthen Scootsy’s curated restaurant network
The acquisition will enable Scootsy’s expansion across Mumbai and other major cities
Online delivery and food ordering platform Swiggy, has today announced the all-cash acquisition of on-demand delivery platform Scootsy. The development came in a few weeks after Swiggy secured $210 Mn in a Series G funding led by existing investor Naspers and new investor DST Global.
Mumbai-based Sccotsy will continue to operate as an independent app post the acquisition.
Founded in 2015 by Rishi Khiani, Sandeep Das, Sanjay Ghai and Sunil Saraf, Scootsy is an intracity online delivery service that deals in categories such as restaurant and gourmet food, toys, beauty, electronics and more to the customer’s doorstep.
It is said to have built immense loyalty amongst a large number of curated restaurant partners, many of whom are exclusive to the platform.
Scootsy had incubated under AntFarm and is backed by investors such as Agnus Capital and Khattar Holdings.
With this acquisition, Swiggy will further strengthen Scootsy’s curated restaurant network and help the brand expand to newer cities on the back of its operational excellence and backend strength.
The acquisition will enable Scootsy’s expansion across Mumbai as well as propel its foray into four to five major Indian cities in the coming months.
For Swiggy, the acquisition of Scootsy is in line with its vision to provide a superior consumer experience and the widest restaurant choices for consumers. It will extend the breadth and selection of Swiggy’s existing network of 40,000 restaurants by adding more curated restaurants to it.
“Scootsy is a well-loved brand that enjoys loyalty from both its restaurant partners and the consumer,” said, Sriharsha Majety, CEO, Swiggy. “With a shared belief of providing a superior user experience, its addition will extend the convenience and reliability that Swiggy is synonymous with.”
Founded in 2014, Swiggy’s network of 40,000 restaurant partners spread across 17 cities. As per industry estimates, it boasts of over 14 Mn monthly orders in June.
Over the last several months, Swiggy has launched a slew of new initiatives including Swiggy Access, long-distance deliveries, Capital Assist and Swiggy Super to help restaurants serve consumers in new and more powerful ways as well as increase its user base.
The company is also reportedly working to foray into the hyperlocal vertical with a campaign called Dash, particularly in the medicine and grocery categories. The move is geared towards boosting the company’s overall volume.
