Subscription-based micro delivery startup Supr Daily has raised about $1.5 Mn (INR 10 Cr) from a clutch of Silicon Valley investors – including Y Combinator partners Paul Buchheit and Jared Friedman. The round also saw the participation of Soma Capital, Great Oaks Ventures, 122 West Ventures, and RedMart founder Roger Egan.
Founded in 2015 by Puneet Kumar and Shreyas Nagdawane, Mumbai-based Supr Daily is a subscription brand that delivers daily consumable goods such as milk, bread, eggs, coconut water etc. to its users every morning.
Supr Daily was a part of Y Combinator’s mentorship programme W’17 batch along with Playment, Bulk MRO, Servx, and WiFi Dubba.
Talking about the startup, Jared Friedman, Partner at Y Combinator, said, “Supr Daily is solving an original Indian problem with unique insights about the Indian market. Their approach to building an everyday supply chain by piggybacking on the daily milk habit is truly remarkable.”
Supr Daily follows a direct-to-consumer model adopted from the daily milk use-case in India to make deliveries, which has allowed it to bring down the delivery cost per order to as low as INR 1-INR 3, as compared to the ecommerce benchmark of INR 50.
The startup claims to have served more than 1 Mn deliveries since inception. The company is looking to increase its 50 member delivery fleet in line with its expansion plans in the city.