Subscription-based micro delivery startup Supr Daily has raised about $1.5 Mn (INR 10 Cr) from a clutch of Silicon Valley investors – including Y Combinator partners Paul Buchheit and Jared Friedman. The round also saw the participation of Soma Capital, Great Oaks Ventures, 122 West Ventures, and RedMart founder Roger Egan.
Founded in 2015 by Puneet Kumar and Shreyas Nagdawane, Mumbai-based Supr Daily is a subscription brand that delivers daily consumable goods such as milk, bread, eggs, coconut water etc. to its users every morning.
Supr Daily was a part of Y Combinator’s mentorship programme W’17 batch along with Playment, Bulk MRO, Servx, and WiFi Dubba.
Talking about the startup, Jared Friedman, Partner at Y Combinator, said, “Supr Daily is solving an original Indian problem with unique insights about the Indian market. Their approach to building an everyday supply chain by piggybacking on the daily milk habit is truly remarkable.”
Supr Daily follows a direct-to-consumer model adopted from the daily milk use-case in India to make deliveries, which has allowed it to bring down the delivery cost per order to as low as INR 1-INR 3, as compared to the ecommerce benchmark of INR 50.
The startup claims to have served more than 1 Mn deliveries since inception. The company is looking to increase its 50 member delivery fleet in line with its expansion plans in the city.
The startup currently has a presence in 15 neighbourhoods in Mumbai. It aims to scale to 100 neighbourhoods in Mumbai, before expanding to other cities as per founder Puneet.
In March 2017, Delhi-based online fresh fruits and grocery store, iOrderFresh raised an undisclosed amount of funding from Singapore Angel Network Pte. Ltd. (SGAN), the angel investment arm of Singapore-based Thakral Group of Companies. Other startups in this space include DailyNinja, Town Essentials, RainCan, Big Zop, etc.
In December 2016, Supr Daily secured an undisclosed amount of Seed funding from investment platform Venture Catalysts. Dr Apoorv Ranjan Sharma, Anil Jain, Anuj Golecha, Krishna Jhunjhunwal, and Anirudh Damani led the investment round.
(The development was reported by ET.)