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How InnerChef Is Spreading #StartupLove Through Its Indulge Valentine Carnival

How InnerChef Is Spreading #StartupLove Through Its Indulge Valentine Carnival

Startups are good at marketing and they try to leverage occasion as an avenue to promote their brands, be it traditional Indian festivals, New Year’s, or even occasions like Valentine’s Day. By leveraging these opportunities they try to connect with masses which actually helps them create or expand their brand identity.

With the Valentine’s week creating a buzz around, number of startups started using the opportunity to promote their brands and to garner more customers. While major ecommerce platforms are offering discounts to customers, cab services like Ola, Uber and Meru, etc. have promotional discounts for the occasion.

One of the startups that caught our eye this Valentine’s day is food-tech startup InnerChef. The main reason being, the founders and the team at InnerChef decided to spread love and show their support to the startup community. InnerChef decided to celebrate and spread the spirit of Valentine’s week with different startups ahead of its Indulge Valentine’s carnival.

As a part of the program, the founders Rajesh Sawhney and Bal DiGhent along with the InnerChef team sent their signature lemon cake to over 100 startups in Delhi, Gurgaon, Bangalore, Mumbai and Chennai to spread the love.

When it comes to startups, how can Inc42 be not part of it? Yes, we decided to partner with InnerChef to spread some #startuplove!


Team Inc42 enjoying lovely treats from InnerChef Thank you Rajesh Sawhney & Bal DiGhent for these super tasty #lemon #cupcakes! #celebrations #loveintheair #startuplove

Posted by Amit Pandey on Wednesday, 10 February 2016

The startups cherished the treats and appreciated the efforts by the founding team and obviously the main guys, deliver boys for spreading and sharing joy and love.



Cashkaro co-founder Swati Bhargava could not resist sharing her experience and posted a message, thanking the InnerChef team on her social network channel.


A Lemon Cake that never tasted as good. Thank you for the yummy cakes Rajesh Sawhney Bal DiGhent The food prepared by…

Posted by Swati Bhargava on Wednesday, 10 February 2016

Other startups that were greeted with the goodies were- NDTV’s Indianroots, Indify, Zovi, Little, Spinny, CashKaro,, FindYahan, UrbanClap and Vyomo to name a few.

TrulyMadly Team appreciated the gesture-





Founder Rajesh Sawhney said, “All startups are working very passionately towards solving some of the biggest world challenges and #startuplove is our way of celebrating this common ground that we all share. The beauty of celebrating #startuplove is that we are sharing it with both – passionate fledgling startups, as well as iconic companies that at some point of time were young startups and laid the foundation of startup landscape in India.”


The event will host food trucks, games, desserts to woo visitor’s sweet tooth, and a string of performances to keep them grooving. To get further details click here.

Gurgaon-based food-tech startup InnerChef announced the launch of a ‘Hyper Local Desserts Marketplace’ called Indulge in September last year. Indulge is a one-of-its-kind carefully curated collection of desserts and cakes from home bakers, bakeries and our kitchen.

Indulge is a platform for bakers to explore their love of baking and a community for dessert lovers. It has a varied selection containing everything from western desserts to cakes to Indian sweets.

InnerChef was launched in April 2015 to tap the eating better and eating different trend. Customers can choose a dish from the available menu and place the order online on their app. The team consisting of chefs prepares exotic sauces and seasonings required to cook a particular dish and packages them to precise measurement along with simple recipe instructions to follow.