Startups are good at marketing and they try to leverage occasion as an avenue to promote their brands, be it traditional Indian festivals, New Year’s, or even occasions like Valentine’s Day. By leveraging these opportunities they try to connect with masses which actually helps them create or expand their brand identity.
With the Valentine’s week creating a buzz around, number of startups started using the opportunity to promote their brands and to garner more customers. While major ecommerce platforms are offering discounts to customers, cab services like Ola, Uber and Meru, etc. have promotional discounts for the occasion.
One of the startups that caught our eye this Valentine’s day is food-tech startup InnerChef. The main reason being, the founders and the team at InnerChef decided to spread love and show their support to the startup community. InnerChef decided to celebrate and spread the spirit of Valentine’s week with different startups ahead of its Indulge Valentine’s carnival.
As a part of the program, the founders Rajesh Sawhney and Bal DiGhent along with the InnerChef team sent their signature lemon cake to over 100 startups in Delhi, Gurgaon, Bangalore, Mumbai and Chennai to spread the love.
When it comes to startups, how can Inc42 be not part of it? Yes, we decided to partner with InnerChef to spread some #startuplove!