Sports App FanCode Partners With NBA To Stream Live Matches

Sports App FanCode Partners With NBA To Stream Live Matches

SUMMARY

FanCode will now be live-streaming NBA games in India

This is the company’s first live-streaming partnership in the country

SonyLIV and Hotstar are also widening their coverage of sporting events in the country

Sporta Technologies-owned FanCode signed a deal with the National Basketball Association (NBA), which is one of the world’s most premium sports brands to live-stream NBA games in India. Sporta is also the parent company of Dream11, the popular fantasy sports and gaming platform.

According to Mint report, this is the company’s first live-streaming partnership in the country and comes at a time when the NBA is looking to spread awareness about the game in a bid to increase basketball’s popularity in India. The association held its first-ever official match in Mumbai last month.

Rajesh Sethi, the India managing director of NBA said that this collaboration will further help the brand to connect with millions of fans in the country. Also, with the demand for the NBA content gradually growing in India, the company believes in offering its fans a new and personalised experience to connect with the NBA game.

Yannick Colaco, the cofounder of FanCode reportedly said that the company is excited to partner with the NBA, where the basketball fans will now get to watch special coverage of the NBA game, including live-streaming of all the best games, scores, features, news coverage and fantasy research.

Launched in March 2018, FanCode is owned by Sporta Technologies, which is also the parent company of Dream11, the fantasy gaming platform, which turned unicorn earlier this year. Currently, the platform has over 10 Mn app downloads. The live streaming of the games will be similar to that of the fantasy gaming on Dream11.

On the other hand, SonyLIV and Hotstar are already upping the ante by capturing the streaming of live sports matches in the country, including cricket and football. Uday Sodhi told Inc42 that the SonyLIV app had recorded its highest number of concurrent users at 7 Mn to 8 Mn and counted 70 Mn users in total, during the 2018 FIFA World Cup. Hotstar, on the other hand, had 150 Mn users last year during the Indian Premier League T20 final match.

According to the PwC report, the Indian OTT market is expected to reach INR 11,977 Cr by 2023, growing at a compound annual growth rate (CAGR) of 22.6%. Interestingly, as per eMarketer report, the homegrown video streaming platforms, Hotstar leads India’s OTT market with over 40% market share of active users. Followed by SonyLIV, JioTV, Aitel TV. At present, more than 30 OTT players are battling for sports rights in India.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Sports App FanCode Partners With NBA To Stream Live Matches-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Sports App FanCode Partners With NBA To Stream Live Matches-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Sports App FanCode Partners With NBA To Stream Live Matches-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Sports App FanCode Partners With NBA To Stream Live Matches-Inc42 Media
Sports App FanCode Partners With NBA To Stream Live Matches-Inc42 Media
You’re in Good company