Former Indian Cricketer Sourav Ganguly has begun his innings as a startup investor. He has invested an undisclosed amount in Mumbai-based, curated video platform Flickstree.
“Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realise their vision,” said Sourav Ganguly. He further added, “Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.”
Apart from Ganguly, the round also saw participation from Venture Catalysts, Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata), and Moksh Sports Ventures. Flickstree has raised $464K (INR 3 Cr) in this Seed round led by Venture Catalysts.
Talking about the technology, Dr. Apoorv Ranjan Sharma, co-founder and President, Venture Catalysts said, “Flickstree’s core technology is an AI-powered video recognition technology that watches videos in-screen like human beings. The patent-pending technology generates keywords for each video and gathers video popularity, sentiment, and engagements on Internet. This helps the company get best videos from multiple platforms. It also helps them personalise these videos for users.”
Founded in 2014 by Saurabh Singh, Rahul Jain, and Nagender Sangra, the Flickstree platform was officially launched in August 2016.
Flickstree is a curated and personalised platform for free-to-watch videos. As per a company statement, Flickstree compiles these free-to-watch online videos from social networks, media sites, and blogs. It then creates a custom user video feed.